Insights Into Bloggers

Insights Into Bloggers

With blogs becoming an increasingly popular way for Internet users to get information, it is interesting to see where this content is coming from and who’s writing it. SYSOMOS has recently released the findings of an interesting study about the blogosphere using data gathered through their social media monitoring and analytics platform. They analyzed more than 100 million blog posts that provided information about their age, gender and location information. Here are some interesting findings:

Age – Not surprisingly, the most active bloggers are younger people who have grown up during the blogging “revolution”, which started about seven years ago. Bloggers in the 21-to-35 year-old demographic group account for 53.3% of the total blogging population. This group is followed by the generation just behind them – people 20-years-old or under are 20.2% of the blogging landscape. This group is closely followed by 36-to-50 year-olds (19.4%) , while bloggers who are 51-years-old and older only account for 7.1%.

Gender – The difference between genders in the blogosphere is balanced with women making up 50.9% and males 49.1% of bloggers. This suggests the Internet is a gender neutral environment.

Location – It should not be much of a surprise that the most bloggers (29.2%) are located in the U.S. In fact, there are more than four times as many bloggers in the U.S. as there are in the second most populated country within the blogosphere – the U.K., which is home to 6.75% of bloggers. Japan accounts for the third-most bloggers (4.9%), followed by Brazil (4.2%), Canada (3.9%), Germany (3.3%), Italy (3.2%), Spain (3.1%), France (2.9%) and Russia (2.3%). India is contributes just 2.14% of the bloggers.

What do you think of these findings? Any surprises?